If the recent primary campaigns have taught us anything, it is that a little bit can go a long way. Barack Obama didn’t just break, he shattered every single fundraising effort, with the bulk of his funding coming from small online donations. By collecting $10 or $20 at a time he was able to stuff a multimillion dollar war chest, a chest that in no small part helped him get the nomination.
It strikes me that this approach should be applied to charitable giving as well. Charities shouldn’t discount campaigns aimed at smaller donors, and likewise people should trust that even if they
A Little Goes A Long Way
