They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy the chance to feel like a creative marketer. They’ll buy the opportunity to look good to their boss and their co-workers. But they won’t buy your stuff.
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This Rant is about being prepared which affects both our business lives as well as personal. Fire, earthquakes, floods and technology failures can disrupt our business. But so can the loss of spouses, co-workers, business partners, and friends. How prepared are you? How prepared can you be?
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You know all those freinds you have on Facebook? Say the hundreds and hundreds of them, some of which you really like and others you haven’t spoken with in 10 years. Now a new Web site will let any of them review YOU annonomously and for free. Unvarnished.com, currently in beta testing, lets users review friends, families, ex-boyfriends, etc … without having to leave a name (or even initials). Employees can comment on bosses, students on teachers, and even co-workers on co-workers. While not fully launched, the controversy about its functionality is in full gear.
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Just got back from ASI Orlando and I’m grudgingly accepting that it is indeed still winter. The show was great, and unlike last year (when global warming played a nasty little trick on us and made it 40 degrees), the weather was just gorgeous.
It was a nice way to ease back into the traveling whirlwind that is January and February—my feet are now primed and ready for PPAI next week, that’s for sure. I’m still a little foggy from the lack of weekend (you can’t have everything, I guess), so I’m a little short on repartee. I hope you understand.
Instead, let
To wrap up the year, I wanted to take a minute to share the promotional products that the team at Promo Marketing found to be the most desirable. With each of us having reviewed hundreds of products for the magazine and seen hundreds more at trade shows, I thought the choice might be difficult. But, to my surprise, within five seconds of the asking, each of my co-workers had an answer they were sure of. Their choices (and mine) are as follows:
Michael Cornnell: Symphony Handmade Paper—Recipe Bookmarks
“What’s not to like about handmade paper?”
Kyle Richardson: Minya International—The Butt Station
“I don’t