You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.
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Why…?
Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
Read MoreSocial Media: Are You Actually Connecting With Your Connections?
Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
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