The Importance of Empowering Users

Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…

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Rain, Rain Go Away

I didn’t actually check out the demographics to see how many of our readers were mired in this East Coast rain-a-thon. But, for those who are, here are a couple of feel-good items for a rainy day (at least on the East Coast).

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