One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
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The Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
Read MoreMarketing Planning for the New Year
If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…
Read MoreTwo Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreWhat Makes a Strong Distributor Brand (and Why You Need One)
As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read MoreThe New Marketplace: Why Your Sales Need Marketing
Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way…
Read MoreThe Google Analytics Metrics You Need to Track
With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales…
Read MoreThe Pros and Cons of Specializing in the Distributor Business
Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…
Read MoreWhy Is Internet Marketing Important for Distributors?
In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
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