Tag: Industry commentary

Mindless Drones Selling Promotional Products

Jeff Solomon, MAS

It’s actually no “secret” that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business environment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business-building information and industry commentary for years.

Read More

What Can We Learn from Ketchup?

Jeff Solomon, MAS

Anticipation …

At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.

Read More