The Real Reason Industry E-commerce Firms are Growing Faster Than You

By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew at 33 percent. According to PPAI research, “The proportion of online sales compared to total sales in the industry increased by 4 percentage points from 13.6 percent in 2013 to 17.9 percent in 2014.” Wait, you have valuable relationships and great service, yet overall online firms are growing faster than traditional firms? Why is that?

Read More

Changing Horizons: FTC’s Updated Green Guides Alter The Eco Marketing Landscape

Whether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.

Read More