Instagram for Promo: 5 Ways to Build and Connect With Audiences

Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…

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Scary Stuff: Innovate or Die

What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…

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Counterpoint: Why you SHOULDN’T be on Instagram

Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.

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