We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
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Rocky Road
Astronomical gas prices. Food shortages. Global warming. It’s feeling a little apocalyptic out here, no?
In case you happen to have missed the news, are evading the stock market or avoiding all human contact—there’s this economy thing going on right now and people are kind of freaking out.
The possible imminency of a recession is palpably affecting the retail sector, according to the Women’s Wear Daily Web site, WWD.com.
Obviously, the real question is how/if it will affect the wearables contingent of the ad specialties industry. I think we’re all fairly confident the T-shirt will remain a sound investment. However, does a slowdown