I recently stumbled upon some archived readings; this one in particular came from IBD (Investor’s Business Daily). I thought the core of the article was brilliant and I would like to extrapolate my thoughts in hopes that it will help give you a jumpstart for the balance of your year and into 2014.
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Integrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
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