The most amazing thing I have found about massively successful people is that they both credit other people who mentored them for helping them achieve success and, as a result, are very willing to mentor others.
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The Empowerment Marketing Conversation
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
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