Last week, Sean Norris wrote a piece about Nike’s Carolina Panthers’ shirt misprint. Here’s how to avoid similar mistakes in your sports team programs.
Read MoreHow to Avoid a Decorating Mistake Like Nike’s
Tag: Nike
Sports Marketing Lessons from Wimbledon
Nike outfits tennis stars for Wimbledon. Here’s how to use the styles in your next tennis promotion.
Read MoreWould You Print an Offensive Logo?
It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
Read MoreGoing Strong?: Lance Armstrong and the implications for silicone gel bracelets
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
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