As this is my first blog post for this new regular Be Bold Blog, it is only appropriate to warn you exactly what you are in for! Within these scintillating paragraphs each time, I’m hopeful you will find an idea or two that will inspire you and then, perspire you. Because it’s about thought, then about doing the work. There is NO substitute for doing the work.
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I was pleasantly surprised (and tickled) today when I received a “BREAKING NEWS” e-mail from the marketing department of an industry distributorship stating its president and CEO would be taking a leave of absence to represent the United States at the upcoming Olympics in China. Some of you may have received the e-mail.
I was so impressed (shocked, maybe) by what I was reading about the CEO’s athletic prowess in the first few paragraphs of the press release that I was compelled to holler across the cubicles to Charles Plyter (Promo Marketing’s managing online editor) to see if he’d gotten the release. After a