I was in San Francisco Aug. 14 (attending PPAI North American Leadership Conference) and watched as nearly everyone seemed to be playing “Pokemon Go.” I was in San Francisco this weekend and other than a few young boys, I saw hardly anyone playing “Pokemon Go”. This isn’t because I wasn’t paying attention. In fact, it…
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4 Promotional Marketing Tips from ‘Pokemon Go’
Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
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