Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreMarketing Ethics: Campaigning during a natural disaster
Tag: Power outages
The Aftershock
Though it seems more than a little callous to worry about how the earthquake in China’s Sichuan province will affect our marketplace, in an industry that heavily depends on Chinese manufacturing, it would be sheer folly not to.
However, various reporting outlets are stating that the disaster’s effect on the Chinese economy will be minimal, which hopefully by extension, means U.S. manufacturing will receive nary a jolt. Here are a few soundbites from various news sources that you might be interested in:
BusinessWeek: ”China Quake Won’t Shake Economy”
However, many economists expect the impact on the Chinese economy of the power outages, communications