Marketing and the Selling Function

For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.

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VIZIO TV – A Textbook Illustration of Bad Customer Service!

Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.

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