Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.
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A New Definition of Marketing
Are you ready to commit to making 2013 your best year yet?
Read MorePrescription Without Diagnosis is Malpractice
How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
Read MoreHow Are You Different?
The problem with best practices is that they’re usually someone else’s best practices. You need to find your own best practices and then follow them, hone them and make them your unique brand.
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