In almost 20 years of working in both marketing and sales roles, I’m consistently perplexed by the cross-departmental relationships between marketing and sales teams. Recently, I’ve been working with a number of companies to learn more about the key factors involved in integrating marketing and sales and producing increased sales revenue and ROI.
It has become clear to me that the secret lies in training both your marketing and sales teams to truly listen to your customers. This allows you to better understand your customer, their needs and the solutions and/or experiences they are looking for. Armed with this valuable information, you will be
What Is The Secret Ingredient for Marketing & Sales Integration?
