I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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Read MoreSocial Media: Are You Actually Connecting With Your Connections?
Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
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