Google AdWords vs. Social Networking for Small-Business Promotion

Discussing a case study from the New York Times about a small apparel seller’s experience with Google’s paid advertising platform versus free social networking methods

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Is Social Media About to Eat Itself Whole

You know all those freinds you have on Facebook? Say the hundreds and hundreds of them, some of which you really like and others you haven’t spoken with in 10 years. Now a new Web site will let any of them review YOU annonomously and for free. Unvarnished.com, currently in beta testing, lets users review friends, families, ex-boyfriends, etc … without having to leave a name (or even initials). Employees can comment on bosses, students on teachers, and even co-workers on co-workers. While not fully launched, the controversy about its functionality is in full gear.

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