Team Archives - Page 2 of 2 - Print & Promo Marketing

Good Cheer

July 8, 2008May 8, 2024 Staff Writer

For those who have met me, this might be a surprising confession, but here goes.
I was a high-school cheerleader.
No, not a recreational-type pom-pom waver. I was entrenched in the highly athletic world of competitive cheerleading, death-defying stunts and all. In fact, my sister is now varsity coach at my old high school—a place where there are more championship trophies for cheerleading in the lobby display cases than there are for any other sport. By far. I know, it sounds weird. But believe me: As members of the only team that consistently won stuff, my teammates and I would become absolutely

What Is The Secret Ingredient for Marketing & Sales Integration?

October 16, 2007May 8, 2024 Staff Writer

In almost 20 years of working in both marketing and sales roles, I’m consistently perplexed by the cross-departmental relationships between marketing and sales teams. Recently, I’ve been working with a number of companies to learn more about the key factors involved in integrating marketing and sales and producing increased sales revenue and ROI.
It has become clear to me that the secret lies in training both your marketing and sales teams to truly listen to your customers. This allows you to better understand your customer, their needs and the solutions and/or experiences they are looking for. Armed with this valuable information, you will be