If you are struggling to get appointments with top level management, you probably have a weak value proposition. But what exactly is a value proposition?
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I Depend on You… But Do I Trust You?
At times, this need for dependency, although necessary, is just a bit scary. And our dependency need sets the stage nicely for this rant, which addresses another industry relevant topic… TRUST.
Read More“Surf’s Up”: Our Industry Is At A Tipping Point
This week, I attended the PPAI North American Leadership Conference and inaugural PPAI Product Safety Summit, where it became evident the promotional products industry has arrived at a critical industry tipping point.
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