The hype around the Apple Watch is reaching epic proportions, and while I am far from an Apple fan boy, there are some very good reasons you should buy a smart watch based on my recent interaction with my own smart watch.
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In my September clocks and watches article, I received a lot of good information from my sources, more than I could fit into the magazine. Reproduced below is a sidebar with Bill Peak of Belair Time Corporation that was cut from the magazine, detailing the technical differences between electronic and mechanical watches, and the options available to each.
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People value watches, but why? Our attachment to them goes beyond functionality, and can tell us a lot about how we create value in objects through branding.
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