After the Chicago Cubs’ come-from-behind victory over the Cleveland Indians in the World Series, we looked at the (unfortunate) fate of the merchandise that falsely crowned the Indians champions. Following this year’s election (which…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m getting excited to watch the U.S. vs. Mexico soccer game tonight.) Last week, Maple Ridge Farms won, and now will face off against ITC.4. The winner will be decided by…
The Magnet Group, Washington, Mo., parent company of Camarillo, California-based Perfect Promotional Products and Sparks, Nevada-based Castelli North America, announced the hiring of 10-year industry veteran Carrie Laufenburg, as director of key accounts. “Carrie is a creative, smart, driven individual…
“Gilmore Girls” had Luke’s Diner, “Beverly Hills 90210” had The Peach Pit and “Cheers” had, well, Cheers. Even in our fantasy lives, we always gravitate toward the bar and restaurant scene. But who can…
Hopefully, by now, you know that you cannot just be a product source and expect to command a premium price or a loyal customer base. Quite simply, if you don’t want to be commoditized, don’t be a commodity. Think about why your customers buy, and work to give them a reason to buy from you.…
After looking into the effects of promotional products on the election as a whole, and speaking to two members of the industry about how Donald Trump’s victory could impact the promotional products…
Starline Inc., Grand Island, N.Y., announced that it has appointed Julie Fritsch director of marketing. Fritsch has more than eight years of industry experience. “Starline is an innovator in decoration and digital technology,” Fritsch said. “It is exciting to be part of a team that is shaping the future of the industry.” “Julie brings a…
Starbucks knows its holiday cups are more than just drinkware—they’re a symbol. Think about it: The iconic red cups are the best indicator of the holiday season. And with that honor comes a lot of responsibility. Starbucks learned that the hard way last year when it released its blank red cups…
Last night (well, this morning), Donald Trump shocked the world and won the 2016 presidential election over Democrat Hillary Clinton. The changing of the presidential guard means a potential shift in the country’s economic landscape. So, to get a good look into what this election means for promotional products professionals, we spoke to Paul Bellantone,…
There’s been a lot of news surrounding lithium-ion batteries lately: between Samsung’s Galaxy Note 7 debacle and the CPSC’s ruling that all hoverboards were unsafe due to the battery’s volatile nature, we heard a lot of scary stuff. But now, we have some good news (or at least intriguing news) surrounding lithium-ion batteries: Panasonic came…