Fanatics to Run Merchandise Sales in Atlanta’s New Stadium

As the Atlanta Falcons NFL team and the new Atlanta United MLS team get ready to start playing in the soon-to-be-opened Mercedes-Benz Stadium, the two organizations made a deal with popular sports retailer Fanatics to handle in-house merchandise sales. The new stadium will include a two-story, 9,000 square foot team store in the stadium’s fan…

American Apparel’s UK Business Goes Into Administration

Despite rumors, American Apparel has not yet declared bankruptcy again in the U.S. However, the company’s U.K. division has gone into administration, which means a court-appointed administrator is taking over the company in the U.K. “The 13 U.K. [American Apparel] stores are well stocked and will continue to trade as usual in the lead-up to…

Campaign Merchandise Is as Old as the Presidency

After a grueling run-up, election day is finally here in the U.S. Over this time period, we’ve explored how much candidates spent on their merchandise, how candidates appealed to millennials, how some people have gotten into trouble over wearing their candidate’s merchandise and more. And now, thanks to Racked, we can dig in even further…

Kids To Go Box’s Steve Salzman on Giving Back

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Steve Salzman, brand director of Kids To Go Box, Woodland Hills, Calif., to learn about how the company started and how it…

Hanesbrands Inc. Introduces FreshIQ Technology

Hanesbrands Inc., Winston-Salem, N.C., is launching FreshIQ advanced odor protection technology across its line of men’s underwear, socks, T-shirts and fleece products. “FreshIQ will differentiate Hanes and be a competitive advantage in the marketplace—exactly what we are trying to accomplish with our Innovate to Elevate strategy,” said Gerald W. Evans Jr., CEO of Hanesbrands Inc.…

Adidas Creates Apparel with Ocean Plastic

With the issue of ocean pollution continuing to grow, Adidas is taking a proactive approach to fix the problem. On Friday, the company showcased its new, recycled merchandise, according to the Portland Business Journal. The company partnered…

SanMar Donates $121,000 to Charity

SanMar, Issaquah, Wash., recently made a difference in each of its eight communities around the country by fundraising for organizations that support local homeless populations. The home office and distribution centers joined forces to raise $121,000 for charities. “One of our SanMar family values is to make a difference, and it was truly inspiring to…