Kevin Euler of Cairdea Design and Marketing Passes Away

Cairdea Design and Marketing, Alameda, Calif., announced the passing of account manager Kevin Euler, who passed away unexpectedly on Sept. 24. His Cairdea Design and Marketing family is devastated by the news of his sudden death. Euler joined Cairdea Design and Marketing in 2009,…

Geiger and Team Sarah and Vickie Announce Affiliation

The Evanston, Illinois-based team of Sarah Neikrug and Vickie Block, MAS, known as Team Sarah and Vickie, has joined Lewiston, Maine-based Geiger as an affiliate in September. Over the last five years, this mother-daughter…

Delta Airlines Integrates Luggage Tag Tracking Into App

Anyone who has lost their luggage during a trip knows that it’s not fun. There’s that sinking feeling of showing up to the luggage carousel and waiting in vain for a bag that’s hundreds of miles away. Previously, Delta Airlines worked to alleviate this issue by introducing luggage…

New Era Becomes Official Headwear Provider for NBA

As the 2016-17 NBA season begins, the league announced that it has inked a deal with New Era, making the company the official authentic headwear provider of the NBA, WNBA and NBA Development League. According…

Booker Promos Inc.’s Shimon Kaminetzky Describes a Soaring Success

Some people have learned the hard way that when it comes to giving a gift—say, to your significant other—you don’t want to get them something without giving it any thought. No way. Similarly, when a client comes to you with a need for promotional products, you wouldn’t throw a dart at your catalog and just…

The Loss of an Incredible Inspiration and Mentor

[Editor’s note: This piece originally appeared on Martin Varley’s LinkedIn page.] Graham Bennington, the former CEO of BemroseBooth, my mentor, friend and inspiration, passed away on Oct. 20 after a short battle with cancer. He was 66. Graham got me into the industry properly when Incentives Two and Product Source were acquired by Bemrose, he taught…

5 Ways to Stand Out When Selling Uniforms

Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn to. How? Uniforms. And they aren’t just helpful in identifying who works where—they’re also crucial in further establishing your clients’ brands. They reinforce a…