The Wrap: Nike Brings Back NFL’s Color Rush Jerseys & More

NFL bring back Nike’s Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon’s fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here’s what’s happening in the apparel world…

7 Fan Apparel Pieces to Score a Touchdown

Football season is finally here and it promises to be an exciting one. With temperatures dropping, fans are ready to throw on their jerseys, scarves, ear warmers and home team smiles if it means seeing their teams get a win. We’re…

Nike Spells ‘Arkansas’ Wrong on Football Jersey

We always remembered how to spell “Arkansas” by first spelling “Kansas” and just adding “Ar.” Easy enough, right? Well, apparently not for Nike. During the University of Arkansas’ game on Saturday against Texas Christian University, ESPN panned over to the sideline and showed Arkansas running back T.J. Hammonds’ jersey, which proudly displayed “Akransas.” And, as…

On Display: Selling to Trade Shows and Their Exhibitors

So, you’ve been to the Promotional Products Association International (PPAI) Expo or the Specialty Advertising Association of California (SAAC) Show, but, at those events, promotional products are the focus. Where do promotional products fit in at a trade show when they aren’t the main attraction, but a complementary piece? We spoke to Chelsea Peabody Bohannon,…