Fitness trackers can be a good way to keep track of goals, train, and even save a life. And, with some fast food restaurants looking to provide healthier options for customers (especially kids), it makes sense that McDonald’s Corp., Oak Brook, Ill., would give out fitness trackers in Happy Meals. But, the fast food restaurant…
Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I decide that I could do some of the moves I saw watching rhythmic gymnastics on the Olympics and inevitably break my legs when I get stuck in…
Chocolate Inn/Taylor & Grant, Hicksville, N.Y., provided mints and gum to Project Water, a nonprofit initiative that helps distribute drinking water to the homeless throughout Toronto. “We are proud to contribute to such an essential initiative, we look forward to participating next year,” said Danielle Dawson, vice president of national accounts for Chocolate Inn/Taylor &…
Express-A-Button, Dakota, Minn., announced today that it has acquired Nashville, Tennessee-based Sanders Manufacturing Co. (SAMCO).
Staples, Framingham, Mass., announced the results for its second quarter ending July 30. The company’s total sales reached $4.8 billion, which is a decrease of four percent compared with the same period last year, but saw growth in sales of facilities supplies, promotional products and break room supplies. Staples experienced a major shakeup following the…
American Solutions for Business (ASB), Glennwood, Minn., announced record growth of more than 15 percent for its fiscal year ending June 30. In the past four years, the company has seen a compound annual growth rate in excess of 10 percent during this period. During fiscal year 2015-2016, ASB experienced growth in all areas, with…
It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
Maybe it’s the constant stream of strong and inspiring women taking home medals at the Olympics, or maybe it’s the recent historical nomination of the first female presidential nominee of a major U.S. political party. Whatever the case, we’ve been embracing our inner girl power recently. So this one’s for the ladies. Or rather, those of you in the world of ladies’ apparel…