Santa Ana, California-based Customer Focus, has agreed to a five-year agreement with Philadelphia-based AIMastermind (AIM), a buying group serving more than 1,000 promotional product resellers that represent more than $200 million in annual sales in North America. Under the terms of the agreement, Customer Focus will provide each AIM member with an e-commerce website that uses…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m working on my standup routine. What do you call an editor after deadline week? Tired. [Cue laugh-track and “Seinfeld” music.]) Last week, Logomark won its third battle,…
Counterfeit merchandise has become a big concern at sporting events, like the Super Bowl and MLB All-Star Game. The Olympic Games, arguably the largest sporting event in the world, is combating possible counterfeit efforts…
The Las Vegas-based Visstun, CounterPoint and Digispec family announced it has restructured its sales department, combining the sales teams from each of the three brands into one, untied sales force. “When we create a major, new product line, we introduce it with a unique brand name and sales team,” said Joe Davis, director of sales and…
Today, Largo, Florida-based Hit Promotional Products announced the company has hired Marc Held as vice president. “Marc comes to us with over 20 years of industry experience,” said CJ Schmidt, president of Hit Promotional Products. “We have seen great growth and success since the launch of our apparel offering and are excited to have him on…
Deluxe Corp., Shoreview, Minn., parent company of Dallas-based Safeguard, recently acquired InkHead.com, a Winder, Georgia-based online technology company focused exclusively on the advertising specialty market. Deluxe Corp. hopes that adding InkHead.com to its portfolio will strengthen Deluxe Corp.’s presence in the online market, a growing medium with digital online sales having surpassed 20 percent of the…
When we think back on some of Tiger Woods’ biggest accomplishments, we only can picture him pumping his fist in a red Nike shirt, or watching his golf ball pause just long…
As we discussed last week, augmented reality apps, like the immensely popular “Pokemon Go,” are on the rise. Tech giants basically are throwing money at augmented reality development. Now, Pantone just released a new app, Pantone Studio, for the iPhone on Tuesday. The app includes color guides, and, even cooler, a “color picker,” which allows…
Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…