More than 20 years ago, before we started Clothpromotions, we were the very first supplier to use microfiber cloths as business cards. In 2000, we conceptualized using microfiber cloths as promotional items—Opper Fiber, which happened to be for a political campaign. The 2016 presidential candidates have spent millions of dollars on promotional products so far.…
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Mitchell & Ness Maps Out Yankees, Mets Merch Sales in the City
Yankees or Mets? For New Yorkers (and some New Jersey folks, too), the debate will rage on forever. Today marks the two teams’ 189th meeting in the historic Subway Series. To commemorate the occasion, Mitchell & Ness, Philadelphia, mapped out which team is winning in terms of merchandise it has sold in New York City’s…
This $500 T-shirt Indicates Air Pollution
A lot of apparel manufacturers are taking steps to be greener these days. That usually means focusing on factory emissions, using sustainable materials or sourcing locally. However, Aerochromics has taken green apparel one…
What You See Is What You Get
This article is the last in a three-part series about using visualization to achieve your goals. Last time, I mentioned that, during our waking hours, we deal with approximately 8 million bits of information. Our brains filter out the information they’re not aware we need. When we practice visualization by vividly picturing our goals, we…
Technologo Launches Custom Flier Tool
Technologo, Costa Mesa, Calif., added a new tool to its suite of virtual sample solutions. The tool allows a customer to see its logo on a selection of promotional products via a virtual flier, with just a single-click upload. Here’s how it works: Create a promotional flier featuring a selection of products, or use one provided…
Pricing for Beginners
Question: I am new to the business. Do you have any advice as to how to price items? Answer: Pricing is complex. On one hand, you want to maximize sales, but if you price items too low, you might end up doing lots of work and making very little profit. Also, if you are known…
Loot Crate Recalls Oven Mitts After Hundreds of Injury Complaints
What’s something you look for in an oven mitt? I think most of you would answer, “Not making my hands burn.” Well, according to the Consumer Product Safety Commission (CPSC), Loot Crate is recalling its Marvel Thanos Infinity Gauntlet oven…
Nike Hides Other Branding in Team USA Photos
Nike released new promotional photos for the men’s Olympic basketball team. The players are wearing the Nike jerseys and warmup gear, and many are wearing Nike sneakers, too. But, some players have endorsement deals with other companies, like Adidas or Anta. And, as SB Nation pointed out in a new video, the players’ Nike sneakers…
Last Chance to Vote! PM Video Battle: Logomark Versus TechnoMarketing Inc.
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m going to a friend’s surprise party this weekend. Tyler, if you’re reading this, disregard that last sentence.) Last week, Logomark won the battle, and now will face…
Chocolate Inn/Taylor & Grant Announces Chris O’Connor as Mid-Atlantic Regional Sales Manager
Chris O’Connor, a 17-year veteran of the promotional products industry, has accepted the position of mid-Atlantic regional sales manager for Chocolate Inn/Taylor & Grant, Hicksville, N.Y. In this new role, O’Connor will work with distributors and prospects in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Washington, D.C., along with other key national accounts for Chocolate…