The 2016 Women’s Leadership Conference (WLC) held by the Promotional Products Association International (PPAI), Irving, Texas, took place in Atlanta last month with an agenda that included lectures, networking opportunities, city excursions and more. With a…
The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…
Ralph Petty, owner of Petty Marketing in Cleveland, Tenn., didn’t just strike it big, he hit the jackpot when one of the largest national health care providers signed a three-year, $6 million annual print, promotional and e-commerce contract, worth…
By now, two things are almost ubiquitous with Donald Trump’s presidential campaign: His “Make America Great Again” merchandise and his desire to build a wall to keep out illegal immigrants from Mexico. But, it seems that…
Promo Marketing, the Philadelphia-based source of product and marketing information for distributor sales professionals, today announced the Top 50 Suppliers of 2016. Now in its 10th year, the Top 50 Suppliers list is the industry’s definitive ranking of fastest movers and power players. For the first time, the No. 1-ranked industry supplier has reached the $1 billion mark in…
Royal Apparel, Hauppauge, N.Y., announced that, after receiving input from customers, it is expanding its children’s collection. The company created a new collection of tri-blend apparel in three size ranges for children: infant, toddler and youth. The company also is using…
When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?…
A Bangladesh court indicts 38 people for murder in the Rana Plaza factory collapse, Under Armour aims to change the apparel industry, Jerzees offers a rebate on fall fleece, Urban Outfitters takes a political stand, and Nike enters the world of augmented reality: Here’s what’s happening this week in the apparel world…
Recently, we were enjoying ourselves at an outdoor show when the skies (unexpectedly) opened up. Luckily for us, the venue was handing out ponchos to help keep attendees dry. It made us think what a great promo opportunity it was, both to showcase a logo and to keep guests from leaving unhappy. Here is some rain gear that your clients and end-users can appreciate…
It seems like Justin Bieber just can’t get this whole merchandise thing right. First, he had to recall T-shirts from his “Purpose” tour after fans noticed a typo on the back. Then Philadelphia Flyers fans got mad (surprise!) at…