When was the last time you considered using tie-dye apparel for your promotion? It is seeing a surprising resurgence. Brands, like Saint Laurent and Elder Statesman, are turning it high-end, and celebrities, including Justin Bieber, Jared Leto and Chris Martin, recently have sported the look, too…
Legendary boxing champion and activist Muhammad Ali passed away last week. Regarded by many as the greatest of all time, Ali’s impact on the world of boxing and the world in general will…
Promo Direct, Henderson, Nev., has launched a complete website section dedicated to patriotic promotional items. It is aimed at businesses and individuals wanting to highlight a marketing campaign focused on the Fourth of July celebrations. Most of these products feature the U.S. flag or camouflage colors. The company aims to use these products to provide…
Under Armour taps fashion designer for new collection, Lululemon’s founder thinks the brand has lost its way, new survey shows consumers want properly fitting clothing, River’s End Apparel offers free decoration on Columbia apparel, and Ralph Lauren undergoes extensive revamp: Here’s what’s happening this week in the apparel world…
You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion…
I’m going to level with all of you. A few years ago, I did not know the first thing about…
We remember when we were little and our parents treated us to kids’ meals at a fast food restaurant. It wasn’t just because we got to eat burgers and…
SelfEco, a Stillwater, Minnesota-based party and catering ware supplier, has created a new line of compostable party items, including drinkware, catering ware and cutlery. According to a press release, SelfEco introduced…
American Apparel, Los Angeles, has teamed up with the Human Rights Campaign (HRC) and The Ally Coalition (TAC) to launch the “Make America Gay Again” campaign to support…
Logomark, Tustin, Calif., announced its “12 Weeks of Summer” campaign, which will run from May to July 2016 and offer weekly product releases, promotions and prizes, including a trip for two to Southern California. “Logomark’s ’12 Weeks of Summer’ program is a fun way to show our appreciation to our customers and announce our exciting,…