The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…
Raining Rose Inc., Cedar Rapids, Iowa, announced the hiring of its newest sales assistant, Megan Hawk. Born in Panama, Hawk moved a lot growing up as part of a military family, finding homes in Virginia, Maryland, North Carolina and Iowa. She graduated…
SnugZ USA, West Jordan, Utah, has announced MediaHive, the promotional products industry’s first supplier video portal. MediaHive allows distributors to easily search, view and share all of SnugZ USA’s end-user-safe videos in just one location. Users will be able to create their own log-ins and build their own video playlists or view prebuilt playlists. After…
Cities everywhere are facing the same debate: What should be done with plastic bags? Cambridge, Mass., recently passed a plastic bag ban, Chicago banned certain plastic bags in July,…
Question: What financial statements do I need to have for my accountant? Answer: The two standard financial statements you need to produce are your balance sheet and your profit and loss statement (also known as an income statement). A balance sheet is a financial snapshot on a given day. It is dated “as of” a…
The logo for Chinese sports apparel company Uncle Martian looks pretty familiar. It’s a “U” stacked on top of an upside-down U—almost like Baltimore-based Under Armour’s logo of the…
Los Angeles-based American Apparel has launched a crowdsourcing campaign for its made-in-the-U.S. products, according to a press release. Recently, the company announced it might begin outsourcing a portion of its manufacturing to another U.S. clothing maker. Now, American Apparel is asking vendors for proposals pertaining to U.S.-made goods retailing…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: It’s been gloomy and rainy every day for what feels like an eternity. “It’s Always Sunny in Philadelphia” is a lie.) Last week, Staples Promotional Products won its third Video…
Hub Pen Company, Braintree, Mass., announced the passing of William (Bill) Gassett, customer service representative, this week. Gassett started with the company on April 21, 2010. He made an immediate impact with his casual professionalism and ability to put…
We all knew it was coming, but we weren’t sure when. However, the NBA announced that the board of governors has approved a three-year pilot program, allowing teams to sell corporate logos on their jerseys. ESPN reported that teams can start selling 2.5×2.5″ space on jerseys for the…