While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.
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Edwards Garment: Three Brands. One Company.
Selling clients apparel and uniforms just got even easier. From one-off promotional spot buys to complex multi-year uniform programs, we’ll explain how to pick your perfect apparel supplier for every client need.
How to Sell to the Younger Buyer
Gang, don’t sell to the younger crowd. Earn their trust and they will buy from you.
Penn State Trademark Lawsuit Against Merch Maker Headed to Trial
The case could impact future legal fights involving claims of trademark infringement.
8 Strategies for Increasing Client Retention
Leading pros provide insight for increasing client retention to help bolster distributors’ top and bottom lines.
Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’
The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.
Practice Makes Profits
Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.
BDA Partners With the National Women’s Soccer League
The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.
The October 2024 Print & Promo Marketing Digital Edition Is Live
In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.
The Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.

 
			 
			 
			 
			 
			 
			 
			 
			 
			