It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
Question: Is there an easy way to keep art files so I can find them later? Answer: While this technically is not an accounting question, cataloging your art files is important for keeping your order management organized. During my distributor days, I kept a folder in my documents called “Art.” I would keep all my…
On Wednesday, the Consumer Product Safety Commission (CPSC) announced that GBG Accessories Group recalled two styles of Ivanka Trump-branded scarves because they do not meet federal flammability standards for clothing materials and pose a risk of burning. The…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: They’re calling for snow this weekend here in Philadelphia. I don’t know how many more times I have to say that sentence before we get consistent heat.) Last…
In May, Promo Marketing will publish its annual Top 50 Distributors List, the authoritative compilation of the biggest and best distributors in the industry. If your company had more than $10 million in promotional product sales in 2015, it could make this year’s prestigious lineup. Simply download the application in PDF format, fill out the form, and…
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On Monday, we reported that the Cleveland Indians are downgrading its use of the controversial Chief Wahoo logo in favor of what the team deems a more appropriate block “C” logo. The logo still will be used for some merchandise, but, for some, that change is not…
I love my smartphone, and I bet you do, too. We use these devices for work and play, taking photos of our kids and sending emails to our customers without missing a beat. I bet some of you are reading this on your phones right now. As much as modern consumer technology enables us to…
Artistic Toy Manufacturing, Allentown, Pa., announced today it will open its doors on May 20 to host a factory tour and educational event. An expected 200 people from promotional products industry associations, local businesses and area high schools will attend this public event. The factory tour includes two speakers, a business networking lunch and a…
As we saw yesterday, Wal-Mart could use a geography lesson.. Wal-Mart’s T-shirt trouble is only the most recent example of embarrassing printing mistakes. Below are seven of the worst promotional products typos.