Gear up for something major. Sportsman Cap & Bag, Lenexa, KS, has paired up with Imperial Headwear, the go-to headwear brand for golf enthusiasts worldwide. Known for its quality, craftsmanship, and innovation, Imperial has been a major player in the headwear industry for over a century. This partnership with Imperial brings 20 new styles to…
The dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…
Following their recent announcement of a new global website and the merging of its North America and European Operations, Goldstar announces three key promotions to the North American sales and global marketing teams. Charles Duggan named vice president of sales, North America The promotion of Charles Duggan to vice president of sales, North America, will…
iPROMOTEu has announced updates to their executive and management teams with the promotion of Joe Hoffmann to senior vice president of operations, Dave Kneram to senior vice president of software engineering, Emily Codner to director of affiliate services, and Mike Segal to director of accounts receivable. Hoffmann joined iPROMOTEu in January 2021 as vice president…
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…
The world of drinkware is as dynamic as we are, and each summer brings with it a fresh wave of trends that redefine how we enjoy our favorite beverages. Let’s take a look at the top three drinkware trends that are set to make a splash this summer. We’re talking ergonomic designs, feel-good colors, and…
Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Stran & Company, Quincy, MA, last week provided a business update and reported financial results for the three months ended March 31, 2023. “We are proud to report a 28.7% increase in revenue to $15.8 million for the first quarter of 2023,” said Andy Shape, president and CEO of Stran. “Most notably, we achieved organic…