6 Printing Industry Sales Tips to Create an Experience

The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…

End-Buyer Research: Companies With 10 or Fewer Employees

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

T-Shirt Takeover: Heavyweight Tees Dominate the 2020s

Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…

Counselor Person of the Year 2024: CJ Schmidt, Hit Promotional Products

Had fate not put its thumb on the scale, CJ Schmidt would’ve been a Jerry Maguire-esque sports agent, and reveled in every second of it. “I’ve always loved sports – I’ve played on teams since I was a kid, and through college was considering going into a career in sports management and being an agent,”…

How Textile Designers Can Benefit Print Service Providers

As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…

World Emblem Furthers Heat Seal Decoration Trend with Flexbroidery

Fort Lauderdale, Florida-based World Emblem just announced the launch of a new patch application product called Flexbroidery, which it bills as “a more cost-effective and sustainable solution than traditional direct embroidery.” Rather than weaving the fabric onto the product, it uses a low-melt heat seal to apply the patch directly. “Thanks to its convenient heat…

In the Wake of Global Cyber-Glitches, Paper Shines

In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…