As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and what’s not regarding domestic origin labeling and marketing of products.
What Does It Mean To Be ‘Made in the USA’?
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Map-Wear Promotions: The Ultimate Outdoor Branding Tool for Adventurers and Events
The great outdoors, where people enjoy a variety of activities from hikes and bike rides to festivals and fairs. The reasons to get out and about differ from person to person and season to season. Whatever the reason to go outside, there is one common item that nearly every person needs: wayfinding information. For hikers,…
Consumer Data Reveals Young Shoppers Prioritize Sustainability
Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…
Fully Promoted Unveils New Website, Brand Video
Fully Promoted has just launched a refreshed website and new brand video. The overhauled website has a streamlined aesthetic and new features, including a location search tool for end-buyers to find nearby Fully Promoted showrooms, as well as synchronization with Fully Promoted Connect, a platform that provides digital marketing resources, financial reporting capabilities, social media…
White Castle Enters ‘Borderlands’ With Augmented Reality Packaging
The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.
BAMKO Supports LGBTQIA Employees Beyond Pride Month With ‘GLAMKO’ Group
Growing up on a ranch in rural New Mexico, KJ Summers knew he was different – a feeling that came with no shortage of internal questioning and turmoil. Still, as he matured into his identity as a member of the LGBTQIA community, Summers determined to live openly and positively. In embracing who he is and…
HanesBrands Moving to New Headquarters, Selling Current Corporate Offices
The apparel maker is remaining in Winston-Salem, NC, and plans to transition to the new space in early 2025.
Hurricane Beryl Barrels Into Texas Impacting Promo Firms
Promotional products companies in Texas were working to get operations back to normal Tuesday, July 9, after Hurricane Beryl slammed into the Lone Star State, knocking out power to millions and killing a reported eight people. Some of the worst effects of the storm, which weakened into a still-dangerous tropical depression as it spread fierce…
The Rise and Fall (and Rise Again) of Fidget Toys
More than just a fad, fidget-forward products are growing in popularity and functionality, with “pop-it” balls and spinner pens taking promo by storm.
Print & Promo Marketing’s 2024 CSR All-Stars Nominations
