We took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.
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Proforma Empowers Growth and Collaboration at 2024 PPAI Expo
Proforma, Cleveland, marked its impactful presence at the 2024 PPAI Expo in Las Vegas with a Welcome Reception, collaboration sessions, and community-building conversations. The event provided a dynamic platform for Proforma’s team members to engage with industry professionals and kick off the new year together. The Proforma network was out in full force at the…
PPAI Expo Report: Booth Design Lessons from the Show Floor
Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…
What’s Sexy About Outdoor Power Equipment Labels? Profit!
What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
Eyevertising Rebrands to Bold Promo
Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…
Kaeser & Blair Announces Retirement of Gregg Emmer
Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…
Peanut Butter is for Sandwiches
Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…
Jason Lucash and Mike Szymczak Introduce Rupt: Second-Life Packaging, Eco-Friendly, and Answering Distributors’ Needs
Jason Lucash and Mike Szymczak introduced their new brand Rupt at the PPAI Expo, elevating and reinventing how packaging plays a role in a promo.
Two Promo Companies Merge to Form Woman-Owned Dryvve
Consolidated Marketing Services and Progressive Promotions announced their official merger into a new entity called Dryvve.
Can You Still Purchase QuickBooks Premier?
Ask the Accountant… Question: Can I still purchase QB Premier? Answer: I recently received a copy of The Woodard Report, which addresses this very question. Intuit has announced that, as of July 31, 2024, no new subscriptions for QB Pro Plus or Premier Plus will be sold. This will not impact current subscribers of QB Pro Plus…