The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
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Why Is This Crypto Company’s T-shirt Over $2,000?
It’s OK if you still don’t fully understand crypto by now. It’s complicated, and despite our best efforts we still cannot fully explain what the blockchain is. We also can’t fully understand why a crypto company is selling items like hats and shirts for upwards of $1,200. https://twitter.com/CoinDeskES/status/1668298390143217685 Actually, we sort of can. Disco, a…
Bush’s Leans Into Golf and Ties for Father’s Day
Is your dad a big fan of baked beans? Specifically, is he a big fan of Bush’s baked beans? Even more specifically, is he a fan of Bush’s baked beans and likes golf gifts for Father’s Day? If so, buddy, you are in luck. Bush’s just announced a special Father’s Day collection of branded products,…
Beware False QuickBooks Helpers
Ask the Accountant… Question: I needed help with my QuickBooks. I googled and found a number, but they didn’t help and tried to sell me a different QuickBooks program. Why? Answer: You should never google to find a way to contact QuickBooks. You will likely not find QB/Intuit, but the person on the other end…
Proforma Surpasses 8,000 ProStores Built
Proforma, Cleveland, has achieved the remarkable feat of launching its 8,000th e-commerce store, made possible by the company’s built-in-house and customizable e-commerce solution, ProStores. “I am grateful for Proforma’s expertise which has directly benefited my business,” said Steve Flaughers, owner of Proforma 3rd Degree Marketing. “In 2022, we were able to not only triple our…
The Paris Olympics Sent Media A Branded ‘Save the Date’ with a Coffee Kit and Impressive Packaging
The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
Enamel Pins and Black-on-Black Caps: Check Out Apple’s WWDC 23 Promo Giveaways
This year’s big news out of Apple’s WWDC was the introduction of the Vision Pro headset. But, we wanted to take a look at how they commemorated the occasion with branded giveaways. This year was heavy on enamel pins and sleek black-and-white designs.
How Netflix Is Using Print, Drinkware, and Humor for Its ‘The Witcher’ Promos
Netflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
BDA Secures Gold Sustainability Rating from EcoVadis
Bensussen Deutsch & Associates LLC (BDA), Woodinville, WA, announced their North American operations have received a gold-level rating from EcoVadis, a leading sustainability ratings provider. A gold rating is the second-highest level of achievement that an organization can receive, and recognizes BDA’s ongoing efforts in corporate social responsibility (CSR). This complements BDA’s European operation’s platinum…
Premier Group Network Welcomes New Member City Apparel
Premier Group Network welcomed Findlay, Ohio-based distributor City Apparel + Merch to the membership. City Apparel + Merch is an award-winning uniform, apparel, and logo merchandise company with a mission to “outfit partners to create positive community impact and lasting relationships.” City Apparel president, Andrea Kramer, and her team are committed to delivering solutions for…