Patagonia Changes Branding Policy, Allows Limited Direct Embroidery

Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…

Set Yourself Up as a Solutions Provider, Not a Salesperson

In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.

2023 Women in Print and Promo: Susan Lewandowski, BEL Promo

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Susan Lewandowski, managing director for BEL Promo…

2023 Women in Print and Promo: Lori Bauer, iPROMOTEu

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Lori Bauer, senior vice president of affiliate sales and support for iPROMOTEu…

2023 Women in Print and Promo: Amy Rabideau, Facilisgroup

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Amy Rabideau, vice president of product for Facilisgroup…

2023 Women in Print and Promo: Jodie Schillinger, MAS, Maple Ridge Farms

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Jodie Schillinger, MAS, executive vice president for Maple Ridge Farms…

2023 Women in Print and Promo: Jill Albers, BAMKO

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Jill Albers, director of client success for BAMKO…