Beam Impact’s Mission to Shift $10 Billion from Brands to Nonprofits

“Customers today are so anxious that they’re not making a big enough impact in their day-to-day lives,” reveals Viveka Hulyalkar. “They would not only switch brands; they would even pay extra for a brand that they believe is more socially responsible.” The co-founder and CEO of Beam Impact shares how to turn consumer behaviors into…

Disney’s Early Merchandise Access Program Could Influence Other Businesses, Too

Disney+ bet on subscribers using the platform directly to buy branded merchandise, integrating QR codes and in-app capabilities for customers to buy products relating to its intellectual properties and shows. This had been in the works for a while, but Disney tried an exclusive promotion for subscribers only, giving them early access to things, and…

Don’t Forget to Update Your 2023 PPM Buyer’s Guide Listing

Have you updated your company’s free listing for the PPM 2023 Buyer’s Guide? Don’t miss your chance to reach distributor sales professionals year-round with the most comprehensive, widely read supplier directory in the industry. If you haven’t received an email from us with with a personalized URL to access your listing form, email Brendan Menapace…

What a Sales Funnel Is and Why Your Promo Business Needs One

Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…

Halloween Is Over, So It’s Time for Mariah Carey Holiday Merchandise

As soon as the jack-o-lanterns start to rot and the last bit of candy has been handed out, something happens in this country. It becomes Mariah Carey season. Previously known as the Holiday Season, which already had ambiguous beginning and end dates depending on who you ask, Mariah Carey Season is when it is socially…

Tropicana Created a Mimosa Spray Nozzle for Home Mixologists

Mimosas are a brunch staple, whether you’re going out or making them at home. Part of the beauty is in its simplicity: It’s pretty much just sparkling wine and orange juice. But even the simplest drinks rely on good ingredients, and a touch of flair always takes the quality up a notch. Tropicana is hoping…