AIA Corporation (AIA), Appleton, Wisc., recently announced the promotion of Andres Blanco to vice president of owner success, and welcomed Kali Zecy and Kelli Bernd as new owner success managers. These positions will further expand the owner success team’s resources and talent to support AIA’s growing owner community. “AIA is dedicated to investing in the…
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Fashion Lessons from Baseball: Trucker Caps Are In (And So Are Holes In Your Shirt Apparently)
For the second year in a row, every player will wear uniform caps for the MLB All-Star Game. This year’s design features a mesh, trucker-like back on a fitted cap. Also, one fashion designer thinks baseball fans want holes in their clothes.
Better Business University Announces ‘New To Promo’ Class
Those who are new to the Promotional Products industry, or those that have hired new team members, now have a new course to get them started on the right foundation. Better Business University, an online learning platform for the promotional products industry, has announced a new course called “How To Start A Successful Business In…
Introducing uni: uniball Rebrands as Product Portfolio and Market Share Expands
Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni. “uni is more than a name change,” said uni president Mike Parker. “It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market…
Pizzacast! Community College of Philadelphia’s Kris Henk on Pizza Box Marketing, QR Codes and More
They say the quickest way to a college kid’s heart is through pizza. That’s why Community College of Philadelphia has been advertising on pizza boxes throughout the City of Brotherly Love. Kris Henk, executive director of marketing for the school, joined the show to tell us all about it. Plus, Sean and Brendan discuss Netflix’s smash-hit new “Stranger Things” merch and more…
Blink-182 and Guy Fieri Released Co-Branded Apparel for Charity
It’s a match made in delicious rock n’ roll heaven. Famed pop-punk band Blink-182 just released a limited line of merchandise co-branded with celebrity chef Guy Fieri’s “Flavortown” brand. The “blink-182 x Flavortown” collection is currently available, and proceeds will benefit the Guy Fieri Foundation, which uses cooking and education to support communities across the…
Bandannas and Back to School – The Perfect Branding Fit
It might only be July, but now is the time to start preparing for the back-to-school season. Many schools will begin their new year in August and in preparation, are looking for items such as spirit wear, parent gifts, new student packages, and more featuring logos, slogans, and other inspirational designs and sayings. On top…
Are You All-In?
As I pen this blog, I am in Vegas for the 2022 World Series of Poker. There are lots of great business lessons in the game of poker—patience, situational awareness, position and many more. In poker, going all-in means that you commit all your chips to the pot, typically with the belief that you have…
Most Valuable Product: How to Play Bigger for Sports and Outdoor Promotions
To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…
Netflix Scores Merch Win With ‘Hellfire Club’ Shirt From ‘Stranger Things’ Season 4
“Stranger Things” season four focuses on the group’s Dungeons & Dragon’s collective, the Hellfire Club, for which some of the main characters have T-shirts that they wear throughout the season. The shirts have become something of a phenomenon, with licensed versions available in Netflix’s online store and at various retailers, and an army of knockoffs available across the internet…