The age demographics of the promotional products industry are changing. Millennials are now well into their 30s, and Generation Z is starting to graduate college and fully establish itself as a part of the workforce. Because of this, a lot of distributors who are firmly established in the promotional products industry don’t know a life…
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Lane Seven Levels Up, Launches Direct-to-Consumer E-Commerce Site
After nearly three decades in wholesale apparel manufacturing, Lane Seven Apparel announces its step into direct-to-consumer (DTC) with the launch of an e-commerce retail store.
Finding Evergreen Appeal in Bags and Totes for 2024
Resuable bags sold like hotcakes in 2023, and it seems that 2024 is going to be no different.
Word of Mouth: How to Ask For and Use Referrals to Grow Your Business
One of the best ways a distributor can attain new business is through referrals. Often, these come from a customer who was especially impressed by the way you handled a deal.
Lessons From The Internet’s Anger Toward an Influencer’s $120 Tote Bag
The internet got mad at an influencer for selling a $120 tote bag. It’s expensive, but is it really just good business and knowing one’s audience?
What Distributors Should Know About Apparel Decoration
While promotional products distributors and apparel decorators work together in the same industry, it’s not uncommon for distributors and related salespeople to be unfamiliar with apparel decoration processes and the nuances that come with them.
The Ampersand Group Acquires Trogo Sales
The Ampersand Group, Akron, OH, has acquired Trogo Sales, a leading supplier of branded uniforms and corporate apparel headquartered in Ohio.
Maple Ridge Farms Receives Shining Star Award for 2023 United Way Campaign
United Way of Marathon County, WI, has recognized Maple Ridge Farms with a Shining Star award for its 2023 United Way campaign. Shining Stars are awarded to companies whose employees ran campaigns that have shown participation growth, leadership growth, overall dollars raised, corporate gifts, and volunteerism as true advocates for United Way. Maple Ridge Farms’…
How to Master the Art of Jumbo Roll Printing
The jumbo rolls sector of the printing industry sort of falls into that category — as in, not a lot has changed on the technology side of jumbo rolls. If you’ve ever worked on an order within the jumbo rolls world, chances are things are pretty much how they were then. What They’re Good For…
Executive Perspectives: Alan Traiger of Members Only On Keeping an Iconic Brand Fresh
Alan Traiger, senior vice president of sales for Members Only, reflects on his career journey, discusses the dangers of stagnation, and shares some exciting developments for the company.