Amber Dobson Wins The Magnet Group’s Fran Ford Award

The Magnet Group, Washington, MO, announced Amber Dobson as the 2023 Fran Ford Award winner. The annual Fran Ford Award recognizes the Magnet Group employee who embodies the outstanding characteristics that defined Fran Ford. For those who had the pleasure of knowing Fran, many of his amazing character traits…

Good Job, Milwaukee: Standout Bucks and Brewers Promos

We took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.

Proforma Empowers Growth and Collaboration at 2024 PPAI Expo

Proforma, Cleveland, marked its impactful presence at the 2024 PPAI Expo in Las Vegas with a Welcome Reception, collaboration sessions, and community-building conversations. The event provided a dynamic platform for Proforma’s team members to engage with industry professionals and kick off the new year together. The Proforma network was out in full force at the…

PPAI Expo Report: Booth Design Lessons from the Show Floor

Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…

Eyevertising Rebrands to Bold Promo

Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…

Kaeser & Blair Announces Retirement of Gregg Emmer

Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…

Peanut Butter is for Sandwiches

Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…

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