Koozie Group employees who attended the barbecue events at the company’s locations in Florida and Minnesota stepped up to assemble back-to-school backpacks for their local United Way chapters.
Koozie Group Serves More Than Just Food at Summer BBQs
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6 Ways to Increase Organic Traffic in Your E-Commerce Website
Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings…
Chrysler’s Athleisure Line Is a Lesson In How Merchandise Changes Brand Perception
Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor…
PRINTING United Expo’s Return: How the In-Person Event Fuels Industry Growth
It’s been three years since PRINTING United in Dallas, and the 2022 event in Las Vegas is only nine weeks away. Nearly every major OEM in the industry across every market segment from commercial, in-plant and apparel, packaging to wide-format, industrial to mailing & fulfillment and everything in between will be there showcasing their technology. If…
7-Eleven Goes Full E-Commerce With 7Collection Store
7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it’s going all in with the introduction of the 7Collection store…
PPM Video Interview: Sock Club’s 10 Years in Promo and What’s Next for the Supplier
Sock Club’s B2B project manager Wicksie Tu sits down with Brendan Menapace to discuss the supplier’s 10-year anniversary of joining the promotional products industry, lessons learned along the way, and what’s on the horizon for the company.
USPS Releases Proposed Peak Season Price Increases
The U.S. Postal Service is planning on raising parcel rates this holiday season, with some package rates increasing by as much as $6. The rate increase will affect Priority Mail Express, Priority Mail, First-Class Package Service, Parcel Select and USPS Retail Ground from Oct. 2, 2022 through January 22, 2023…
Miller High Life Created Beer-Infused ‘Dive Bar’ Popsicles (Complete With Tobacco Smoke)
Miller High Life created the “Dive Bar” popsicle, meant to invoke every sensory experience of being in a real-life dive bar. The frozen treats are made with peanuts, dark chocolate (to represent wood paneling), caramel (for the sticky floors), and even a hint of tobacco smoke. They’re also 5% ABV. The bars are available in two ways…
Image Apparel Solutions Launches NIL-Compliant, Online Apparel Stores for University Athletic Programs
Image Apparel Solutions, Wheeling, Illinois, announced the launch of an online store platform that complies with NCAA name, image and likeness (NIL) regulations. To ensure a streamlined, secure and transparent process, IAS has partnered with Athletic Licensing Company (ALC), experts in NIL compliance and administration. Since the landmark Supreme Court decision in NCAA v. Alston,…
Delicious Spec Samples – The Perfect Tool to Close More Orders
It’s common to email product images to clients rather than showing them actual samples. (Email images are incredibly efficient in terms of time and cost.) However, when presenting a food gift program, things are different! While virtuals are great for prospecting and presenting initial ideas, when things get serious, you’ll want to employ another tool…