As I pen this blog, I am in Vegas for the 2022 World Series of Poker. There are lots of great business lessons in the game of poker—patience, situational awareness, position and many more. In poker, going all-in means that you commit all your chips to the pot, typically with the belief that you have…
To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…
“Stranger Things” season four focuses on the group’s Dungeons & Dragon’s collective, the Hellfire Club, for which some of the main characters have T-shirts that they wear throughout the season. The shirts have become something of a phenomenon, with licensed versions available in Netflix’s online store and at various retailers, and an army of knockoffs available across the internet…
Proforma recently celebrated the launch of its 6,000th e-commerce store, made possible by the company’s built-in-house, user-friendly and customizable e-commerce solution, ProStores. Proforma’s e-commerce footprint has increased by 300% in the span of just six months. This exponential growth can be attributed to the in-house development team and…
Social media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation…
Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…
To encourage donations of blood throughout July, the Red Cross is partnering with Discovery Channel to give people the opportunity to win an awesome “Shark Week” merchandise package. The merch includes a cruiser bike, a smokeless portable fire pit, a paddle board, a kayak and a $500 gift card. There’s also a special T-shirt for anyone who donates July 21-24…
Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the Greater West Cleveland area, have acquired Garment Specialties, a 35-year-old company selling apparel and decorated products. The purchase is expected to double sales and expand the reach of the Cleveland-area franchise location into a new geographic area (Cleveland Southeast) and…
Bacardi has combined a few trends in promotional marketing—QR codes, musician partnerships and streetwear collaborations—to create a clever new apparel campaign. Along with streetwear brand NAHMIAS and producer Boi-1da, Bacardi made a line of apparel that feature QR codes, which people can scan and listen to music by up-and-coming musicians…
Austin, Texas-based Ariel Galletti has joined BAMKO, Los Angeles, in a strategic development role. She comes from Sock Club and was previously at RDP Creative. Galletti will be working directly with Josh White, BAMKO’s senior vice president of strategic growth, and help drive a number of BAMKO’s most high-impact strategic growth initiatives…