Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That’s why Denny’s partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the “Diner Drip” merchandise collection…
January 31, 2022 was the last day that Intuit permitted one-time purchase of QuickBooks Desktop products. All future sales of QB Premier will be by subscription only. But be careful if you find something you think is a one-time purchase. I had a client who bought what he thought was one-time purchase of…
As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…
Proforma, Cleveland, recently announced the promotion of Patrick Magyar as its new vice president of marketing. Formerly Proforma’s creative director, Magyar is a thought leader with more than a decade of experience managing the company’s strategic marketing and branding initiatives…
“Ted Lasso” took the world by storm and did the impossible: Made a U.S. audience care about soccer. Now, Shutterfly just stocked its store with a host of “Ted Lasso” products that not only rep the show as branded merchandise, but can be personalized for that AFC Richmond fan in your life…
PRINTING United Expo is happening Oct. 19-21 in sunny Las Vegas. And while the show will be loaded with equipment and education for commercial printers, apparel decorators, wide-format printers, industrial, packaging and more, there are also big things in store for promo suppliers and distributors…
The Ora Summer 2022 collection was created to support our increasingly dynamic everyday lives. We are more active, mobile and spontaneous than ever before. On top of it all, we have implemented a brand new and exciting feature called Spector Vision. We are blurring the lines between a physical and digital experience with augmented reality…
Here in Philadelphia, we’re serious about our sandwiches (or, as we call them, “hoagies”). We also love going “down the shore.” Sometimes we even take a hoagie with us! But, no one wants their sandwich to get sandy. Thankfully, the heroes at Dietz and Watson just added a pretty smart item to their online store: the Hoagie Holder…
How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…
ADG Promo Products announced that Darryn Cross has been named the new director of sales. Darryn will be responsible for leading the ADG sales teams in North America, and will bring to ADG Promo Products significant knowledge of the promotional products industry with more than 25 years of leadership experience in the sales and service environment…