For March Madness, Wendy’s has once again collaborated with Adult Swim for a special “Morty’s Mayhem” pop-up event. Previously, Wendy’s had transformed a restaurant into “Morty’s,” complete with special signage throughout the experience. This time, Adult Swim and Wendy’s will similarly deck out the restaurant and give customers the chance to win branded merchandise…
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FC Barcelona Will Advertise Music Artists on Jerseys Thanks to Spotify Deal
FC Barcelona will play next season with Spotify’s logo on the front of their shirts, but for certain games, the popular music streaming service might give way to specific artists looking to advertise on one of the most celebrated jerseys in sports. Spotify might shine a spotlight on artists like Shakira, The Weeknd and more by putting their names and logos on the shirts…
FTC Takes Action Against CafePress for Alleged Data Breach ‘Cover Up’, Fines Former Owner $500K
The FTC announced yesterday that it has taken actions against CafePress following an alleged data breach and subsequent “cover up.” As part of the proposed settlement, CafePress will need to implement information security programs, the former owner of CafePress must pay $500,000 to small businesses affected by the breach…
Proforma Expands Marketing Team to Support Aggressive Growth Plan
Proforma announced that it is continuing to build its marketing team to support its rapid growth. Over the last several months, Proforma hand picked 10 experts in their respective fields to support key marketing initiatives from design to e-commerce. These new hires will play an integral role in supporting the company’s marketing efforts…
Can’t Find T-shirt Stock? Try These 8 Ways to Save the Order
The T-shirt has long been one of the most popular promotional products. But not even the mighty tee is immune to supply chain challenges. As everyone struggles to piece together orders and track down inventory, the good news is there are some things distributors and decorators can do to improve their chances. Here are eight ideas…
Stran & Company Announces Sheila Johnshoy as Chief Operating Officer
Stran & Company Inc. today announced that promotional products industry veteran Sheila Johnshoy has been appointed chief operating officer to support the company’s continued growth. Johnshoy brings more than 20 years of leadership in the industry, and has previously served at SwagUp LLC, ePromos Promotional Products and Harland Clarke…
Starbucks Will Begin Phasing Out Single-Use Cups This Year, Switching to Reusable Cup Program
In a massive sustainability effort, Starbucks announced a new initiative that includes phasing out single-use paper and plastics and introducing a reusable cup program in six markets around the world. The company said that by the end of next year, customers in the U.S. and Canada can use their own personal reusable cups at Starbucks, including at the drive-through and for mobile orders…
Storm Creek Hires Maureen Olson as Director of Marketing
Storm Creek, a supplier of eco-friendly, outdoor-inspired apparel based in Eagan, Minnesota, announced that it has hired Maureen Olson as its new director of marketing. Olson will be responsible for establishing and executing the Storm Creek brand vision to drive business growth across its business and consumer customer channels…
The Why of Whataburger: How Singular Focus on Being Different Leads to Success
If you choose to compete directly with the “big guys” by providing similar services and value propositions and extolling your “creativity,” your road to success is going to be bumpy at best. Instead, look internally to understand what you do better—and differently—than anyone else in the marketplace. Just like Whataburger found, the right clients are willing to pay for that…
Hit Promotional Products Announces Executive and Leadership Team Promotions
Hit Promotional Products, Largo, Florida, recently announced executive team and leadership team promotions. Doug Donnell has been promoted to chief operating officer, Rishiraj Mukherjee to chief information officer and Julieanne Schmidt to vice president of human resources. Nathan Cotter has been promoted to vice president of supply chain…