PromoCentric Acquires Northeast Creations

PromoCentric announced that it has acquired Northeast Creations. The start of the two companies’ relationship began when Northeast Creations had the need for an additional decorating and fulfillment resource, as the pandemic had taken a toll on staffing, production times, and an interruption to supply chains among…

alphabroder | Prime Line Launches Under Armour and Columbia Drinkware

Prime Line, the hard goods division of alphabroder, Trevose, Pennsylvania, announced the addition of two new retail brands to its assortment of drinkware products: Under Armour drinkware and Columbia drinkware. This new offering, which is already live and in stock at www.primeline.com, includes eight unique pieces…

Frank’s Red Hot Introduced an ‘Edible NFT’ as a Promotional Contest Prize

The popularity of NFTs has made them viable prizes, but a lot of people might still feel like they want something, you know, real. Frank’s Red Hot is offering customers the best of both worlds with a chance to win a regular NFT as a promotional prize, and also including an “edible NFT.” Here’s what that means…

Outdoor Cap Company Promotes Jeanelle Harris to President

Outdoor Cap, based in Bentonville, Arkansas, announced that it has promoted current Chief Sales Officer, Jeanelle Harris, MBA, to the position of president, Outdoor Cap Company effective immediately. She succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as executive chairman to NOW Diagnostics…

Proforma Reports Record Monthly Sales of $60M in December

Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…

3 Low Cost Marketing Tactics to Focus On in 2022

Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…