PromoCentric announced that it has acquired Northeast Creations. The start of the two companies’ relationship began when Northeast Creations had the need for an additional decorating and fulfillment resource, as the pandemic had taken a toll on staffing, production times, and an interruption to supply chains among…
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alphabroder | Prime Line Launches Under Armour and Columbia Drinkware
Prime Line, the hard goods division of alphabroder, Trevose, Pennsylvania, announced the addition of two new retail brands to its assortment of drinkware products: Under Armour drinkware and Columbia drinkware. This new offering, which is already live and in stock at www.primeline.com, includes eight unique pieces…
Frank’s Red Hot Introduced an ‘Edible NFT’ as a Promotional Contest Prize
The popularity of NFTs has made them viable prizes, but a lot of people might still feel like they want something, you know, real. Frank’s Red Hot is offering customers the best of both worlds with a chance to win a regular NFT as a promotional prize, and also including an “edible NFT.” Here’s what that means…
Raining Rose Promotes Ben Drysdale to Western Region Account Executive
Raining Rose Inc. announced that Ben Drysdale has been promoted to Western Region account executive. Most recently, Drysdale served as a sales assistant, after originally joining as an intern during his study at the University of Northern Iowa. In his new role, Drysdale serves as the inside sales rep for…
Outdoor Cap Company Promotes Jeanelle Harris to President
Outdoor Cap, based in Bentonville, Arkansas, announced that it has promoted current Chief Sales Officer, Jeanelle Harris, MBA, to the position of president, Outdoor Cap Company effective immediately. She succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as executive chairman to NOW Diagnostics…
Why Integrate QuickBooks With SAGE?
Question: I see that QuickBooks integrates with SAGE Online. What are the benefits of doing this? Answer: SAGE Online does integrate with the QB desktop products, Pro, Premier and Enterprise, and QuickBooks Online (QBO). It allows you to write orders in SAGE and export them into QB…
Getting the Most Out of Trade Show Season: Tips From a Distributor
It’s trade show season, and it can be daunting to make a plan to ensure the time and financial investment are worth it. Staying organized before, during and after the event should make for some great product finds for your customers immediately and throughout the year…
‘Illegal Merch’: MSCHF, the Company Behind Lil Nas X’s Satan Shoes, Is Trying to Get Cease-and-Desists Over Shirts
The line of “illegal merch” features long-sleeve shirts, modeled after motorsport tops, with the MSCHF logo on the collar and upper left-chest. Each shirt also features a logo from one of eight major brands, including Walmart, Amazon and Disney. Fans had to buy the shirt of the brand they thought would first send a cease and desist…
Proforma Reports Record Monthly Sales of $60M in December
Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…
3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
